Brand Guidelines
ciprocity
Logo
PRIMARY LOGO
LOGO USAGE INSTRUCTIONS
SCALING
Minimum 20mm height
Symbol
LOGO VARIATIONS
Color
Brand Colors
Vivid Royal Blue
HEX
RGB
CMYK
3061C4
48, 97, 196
76%, 51%, 0%, 23%
Soft Leaf Green
Mint Cloud
HEX
RGB
CMYK
8DCE84
141, 206, 132
32%, 0%, 36%, 19%
HEX
RGB
CMYK
DEF3E2
222, 243, 226
9%, 0%, 7%, 5%
COLOUR PAIRING
Typography
Lexend Deca - Bold
Lexend Deca - Regular
Pattern
PATTERN
Digital Deliverables
SOCIALS ICON
