Brand Guidelines

Crafting comfort through consistency.
Your guide to the softer side of Brooklyn.

Coterie Brooklyn

Contents

COTERIE BROOKLYN BRAND GUIDELINES

Welcome to the Coterie Brooklyn brand guidelines and graphic standards. This comprehensive document provides all the essential elements needed to maintain consistency and professionalism across our brand communications. Whether you're part of our internal team or an external partner, these guidelines will help you understand and correctly implement our brand identity.

Within these sections, you'll find detailed specifications for our visual identity system, which has been thoughtfully designed to reflect our commitment to quality, minimalist aesthetics, and timeless design. These guidelines ensure our brand maintains its refined and trustworthy presence across all touchpoints.

Coterie Brooklyn's brand system represents the evolution of our eight-year journey in crafting premium home goods. Our identity balances professional sophistication with approachable warmth, much like the products we create. Each element has been carefully considered to communicate our core values: quality, craftsmanship, and attention to detail.

Logo

PRIMARY LOGO

Our primary logo consists of three key elements: the feather symbol representing softness and comfort, the "COTERIE BROOKLYN" wordmark in our custom typography, and our establishment date.

This combination reflects our commitment to quality, minimalist design, and our Brooklyn heritage. When using the logo, ensure all elements remain clear and legible.

LOGO USAGE INSTRUCTIONS

CLEARSPACE

To maintain the logo's visual impact and legibility, always maintain minimum clear space around it.

This protected area should be equal to the height of the lowercase 'o' in our wordmark.

This spacing rule applies to all edges of the logo lockup, ensuring it stands out clearly in any application.

SCALING

To preserve the integrity and legibility of our logo, never reproduce it smaller than 35mm in height.

This minimum size requirement ensures that all elements of the logo remain clear and recognizable across all applications.

The feather symbol and text must always remain proportional when scaling.

SEAL

Our brand seal serves as a mark of authenticity and craftsmanship. It incorporates Brooklyn-inspired architectural elements, our signature feather, and decorative clouds, all contained within a circular border.

The seal should be used selectively for special applications, packaging, and ceremonial purposes where we want to emphasize our heritage and attention to detail.

LOGO VARIATIONS

The Coterie Brooklyn logo has been designed to work across various applications.

The primary version includes all elements in their default arrangement, while secondary versions may be used when space or application constraints require alternative layouts.

All variations maintain our brand's sophisticated and minimalist aesthetic.

SYMBOL

Our feather symbol represents the essence of Coterie Brooklyn - softness, comfort, and refined craftsmanship.

This distinctive mark should maintain its integrity across all applications.

When using the symbol independently of the wordmark, ensure adequate clearspace to preserve its visual impact.

Color

Color Names

Our brand colors reflect our commitment to timeless, sophisticated design while echoing the natural elements found in our products. The palette consists of:

Pine Green - A deep, grounding tone that embodies our connection to nature and timeless design Midnight Indigo - A rich, sophisticated hue that adds depth and authority Eggshell - A warm neutral that provides balance and versatility

Each color has been carefully selected to work harmoniously with our product collections and create a cohesive brand presence across all touchpoints.

Pine Green

HEX
RGB
CMYK

283939
40 57 57
78 59 62 54

Eggshell

HEX
RGB
CMYK

F1E7D6
241 231 214
5 7 15 0

Midnight Indigo

HEX
RGB
CMYK

1C304F
28 48 79
95 82 42 38

COLOUR PAIRING

To maintain visual consistency across our communications, we use four distinct color combinations.

These pairings ensure optimal contrast and readability while reinforcing our brand identity.

Always use these prescribed combinations when creating core communications materials to maintain brand cohesion.

Typography

USAGE

Our typography system employs two complementary typefaces:

Shippori Mincho B1 - Our primary display typeface, used for headlines and key messaging. Its refined serifs and balanced proportions reflect our attention to detail and craftsmanship.

Figtree - Our supporting typeface, used for body copy and functional information. Its clean lines and excellent legibility make it perfect for digital and print applications.

Shippori Mincho B1

Figtree

Pattern

PATTERN

Our feather pattern provides a subtle yet distinctive decorative element for brand applications.

This repeating motif can be used as a background element or accent detail, adding depth and sophistication to our communications while maintaining our minimalist aesthetic.

Photography

Product Photography

Our product photography should maintain a clean, minimalist aesthetic that emphasizes texture and detail. Primary product shots require:

  • Consistent light gray or white backgrounds for e-commerce platforms

  • Sharp focus on product details and materials

  • Natural, even lighting to accurately represent colors

  • Multiple angles showcasing product features

Human Element

Include thoughtful human interaction with our products to create emotional connection:

  • Subtle hand interactions showing scale and texture

  • Natural, unposed moments

  • Focus on product interaction rather than faces

  • Diversity in representation

  • Lifestyle moments that resonate with our design-conscious audience

Lifestyle Photography

Lifestyle imagery should feel authentic and aspirational while highlighting our products in real spaces:

  • Clean, well-styled interior settings

  • Natural lighting whenever possible

  • Thoughtful product placement within the scene

  • Focus on texture and material interaction

  • Neutral, calming color palettes that complement our brand colors

Digital Deliverables

SOCIALS ICON

Our feather symbol serves as our social media avatar across all platforms.

The icon consists of our distinctive feather mark set within a circular container using our Pine Green background with Eggshell symbol.

When using the social icon:

  • Maintain minimum clear space around all edges

  • Never modify the symbol or its colors

  • Ensure the feather remains crisp and legible at all sizes

  • Use only approved color combinations

ACCOUNT VISUAL

TEXT ONLY

TEXT ON IMAGE

PERFORMANCE ADS

SOCIAL MEDIA STANDARD AD

NEWSLETTER

NEWSLETTER

EMAIL SIGNATURE

EMAIL SIGNATURE