Our Why

Teralon balances strategic insight with creative execution, providing clients with both analytical precision and organic warmth. The rebrand embraces this duality, evolving from a rigid 2010s aesthetic to a more nuanced visual language that respects heritage while embracing contemporary sensibilities. By incorporating vintage elements with technical precision, the new identity signals both sophisticated strategy and creative versatility.

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Approach

Analytical

Purposeful

Insightful

Thoughtful

Strategic

Intentional

Considered

Deliberate

Service

Attentive

Seamless

Luxurious

Reliable

Elevating

Responsive

Anticipatory

Thorough

Character

Adaptable

Versatile

Dynamic

Balanced

Authentic

Confident

Nuanced

Multifaceted

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Aesthetic

Organic

Precise

Textured

Refined

Warm

Technical

Nostalgic

Contemporary

Experience

Captivating

Involving

Effortless

Cohesive

Reassuring

Exciting

Transformative

Distinctive

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Concept A

Vintage Style + Motion

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Customized Logotype

Secondary Vintage Logo

Concept A
Concept B
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Vintage Style + Motion

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Customized Logotype

Handwritten Secondary Vintage
Logo and Monogram

Concept B

Tropical Teal

Hex 4fcbca
CMYK 60 0 23 0

R 79
G 203
B 202

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Burnt Orange

Hex c26310
CMYK 19 69 100 7

R 194
G 99
B 16

Midnight Navy

Hex 002147
CMYK 100 87 41 46

R 0
G 33
B 71

Stone Beige

Hex d8d4cc
RGB 216 212 204
CMYK 14 13 17 0

Deep Forest Green

Hex 163527
CMYK 82 51 76 63

R 22
G 53
B 39

Charcoal Black

Hex 0d0d0d
CMYK 73 67 66 84

R 13
G 13
B 13

Soft Cloud

Hex f5f5f5
CMYK 3 2 2 0

R 245
G 245
B 245

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It has 18 Styles

Barlow is a slightly rounded, low-contrast, grotesk type family. Drawing from the visual style of the California public, Barlow shares qualities with the state's car plates, highway signs, busses, and trains.

This is the Condensed family, which is part of the superfamily along with Normal and Semi Condensed, each with 9 weights in Roman and Italic.

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©COPYRIGHT SHIRAZ AND DARYAN, ALL RIGHTS RESERVED.                 MMXXV
©COPYRIGHT SHIRAZ AND DARYAN, ALL RIGHTS RESERVED.                 MMXXV
©COPYRIGHT SHIRAZ AND DARYAN, ALL RIGHTS RESERVED.                 MMXXV
©COPYRIGHT SHIRAZ AND DARYAN, ALL RIGHTS RESERVED.                 MMXXV
©COPYRIGHT SHIRAZ AND DARYAN, ALL RIGHTS RESERVED.                 MMXXV
©COPYRIGHT SHIRAZ AND DARYAN, ALL RIGHTS RESERVED.                 MMXXV                                    Brand Presentation

100 Premade
Shadow PNG Files

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Camera Raw Settings

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