Second Revision

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Logo Symbol Evolution

Teralon Lion - Our Symbol

Following your feedback about keeping the current lion as the main functional symbol while exploring the expressive version, we've developed a refined approach that bridges both concepts.

Textured Lion with Strategic Dot Integration

  • We've created a sophisticated blend that maintains the dynamic leaping lion silhouette you preferred

  • Incorporated your feedback about adding dots to the new shape while avoiding the "small-pox" appearance

  • The dots are now thoughtfully integrated using texture and selective placement to suggest dimensionality

Touchpoint Applications

Google Slides - Expressive Direction

Based on your clarification that slides should be 60-70% expressive to tap into client emotions and aspirations, we've pushed the presentation design toward a more cinematic, emotionally engaging direction. The slides now demonstrate creativity and vision rather than just communicating facts, helping convince clients by showing Teralon's creative capabilities and values.

Key improvements:

  • Bold, impactful typography treatments that command attention

  • Strategic use of the warm color palette to create emotional connection

  • Integration of organic textures and film-inspired elements

  • Layout compositions that feel more like movie posters than corporate presentations

Note: We see significant opportunity to develop this brand asset further beyond the current package scope. If you're interested in exploring a comprehensive slide system with more templates and advanced expressive elements, we'd be happy to discuss this as a future collaboration.

Typography Refinement

All-Caps Treatment Implementation

Following your feedback about preferring titles, subtitles, and headings formatted in all-caps for a cleaner, more modern look, we've applied this approach throughout the system.

Updated Hierarchy:

  • BIG TITLES: Bold, impactful all-caps treatment for maximum presence

  • SUBTITLES: Clean all-caps formatting that maintains readability

  • HEADINGS: Consistent all-caps approach across all levels

  • Body Text: Sentence case for optimal reading experience

Touchpoints

Email signature

Clean, professional implementation that works seamlessly with the refined logo system. We'll incorporate subtle brand color accents once the final symbol is selected to add personality while maintaining professional credibility.

Touchpoints

Wetransfer Imagery

We've explored the elegant simplicity of overlaying the lion silhouette on photography, inspired by approaches like Audi's ring integration. This technique works particularly well with simpler, nature-focused imagery where the lion can breathe and integrate naturally with the content.