Reflect on the moment Lost & Found Coffee was conceived. What was the driving force behind it? How does this origin story shape your brand today?

What are the key stories about your farmers and their communities that you believe are crucial for your audience to know?

How can these stories and your brand values be more effectively communicated through your branding?

Who are your primary and secondary target audience segments, and what key characteristics define them?

How do their needs and preferences align with what Lost & Found Coffee offers?

Think about what sets Lost & Found Coffee apart from competitors like Stumptown and Proud Mary. Is it the quality of the beans, the relationships with farmers, or perhaps your approach to sustainability?

What are the most admirable aspects of your competitors' branding and customer engagement strategies?

What opportunities do you see for Lost & Found Coffee to stand out in the market?

If Lost & Found Coffee were a person, how would you describe its personality? Consider traits like adventurous, ethical, passionate, or down-to-earth, and why these resonate with your brand.

Reflect on the ideal experience you want customers to have, from discovering Lost & Found Coffee to becoming a loyal supporter. What emotions do you want to evoke through your brand?

Are there specific colors, fonts, imagery, or design styles you are drawn to for Lost & Found Coffee's visual identity?

How do you envision these elements coming together to tell your brand’s story?

Gather any brands, art, photography, or design elements that inspire you visually. Think about why they speak to you and how they might translate into your brand's visual identity.

Looking ahead, what are the most ambitious goals you have for Lost & Found Coffee?

How do you see the brand evolving, and what role do you envision your branding playing in achieving these goals?