SHIRAZ & DARYAN
We understand what it means to build something meaningful across cultures.
→ OUR ORIGIN
When Shiraz and Amir's paths first crossed in Tehran, they didn't just form a creative partnership—they began a 13-year journey of translating vision into visual reality across three continents. What started as a photography studio has evolved into something clients consistently describe as "going beyond what we expected": a creative agency that doesn't just design for culture, but lives it.
Our name, combining two culturally rich Iranian cities, reflects our core belief: the most powerful brands emerge from the thoughtful fusion of different perspectives, experiences, and aesthetic traditions. We don't simply study cultural markets—we navigate them daily, bridging Persian heritage with Nordic sensibility, startup energy with established brand wisdom.
→ OUR JOURNEY
We began as a humble photography and graphic design studio in Tehran, fueled by flexibility and an eagerness to adapt. Our evolution was a journey of listening and responding to our clients’ needs, from on-site photoshoots for fashion designers to expanding into holistic branding services. Our leap to Sweden marked a new chapter, blending Persian heritage with Nordic simplicity, creating a unique cultural fusion reflected in our work.
→ OUR MILESTONES
A testament to our impact is the widespread acclaim of our Vintage & Eroded Font, a creation that resonated with hundreds of thousands globally. Collaborating with iconic brands like Renault and Harper Colins, we’ve navigated cultural complexities, crafting inclusive and resonant designs from Dubai to the USA.
→ OUR VALUES
At the heart of Shiraz & Daryan are our core values—cultural empathy, creative uniqueness, client-centric service, and meticulous attention to detail. These values are not just principles; they are the essence of our approach, treating each client and project with the curiosity and care of a new relationship.
Shiraz, with her innate knack for strategy and intercultural communication and Daryan, a design wizard whose creativity knows no bounds, lead our agency. Together, they create a dynamic that’s both unpredictable and harmonious, blending business acumen with creative genius.
→ OUR DISTINCTION
Our intercultural branding expertise, honed from working with clients across over 20 countries, gives us an unparalleled understanding of cultural nuances in branding. This expertise is vital in a globalized market where cultural sensitivity and adaptability are key. As a small agency, we pride ourselves on offering personalized, client-centric services that larger firms can’t match, treating each project as a unique masterpiece. Our strength lies in our blend of empathy for clients’ backgrounds and needs with a creative approach to each project, making us significantly distinct in our field.
→ OUR CLIENT EXPERIENCES
From creating culturally resonant experiences for Lila Valadan - a Persian family business carpet company in Germany to blending iconic IKEA imagery with local Philadelphia culture, our projects are not just branding—they’re stories of cultural fusion and emotional resonance.
OUR
Looking ahead, we see Shiraz & Daryan expanding its global footprint, continuing to weave cultural narratives into branding that inspires and motivates. We aim to grow our community impact, exploring new markets and creative horizons.
FUTURE
→ OUR MESSAGE TO YOU
Engage with us, and embark on a journey where inspiration meets innovation. We promise a process that’s as smooth as it is transformative, leaving you not just satisfied but truly touched and inspired.