HOW WE WORK

°

HOW WE WORK °

Great brands aren't built from templates—they emerge through genuine understanding and creative partnership. Our process balances structure with flexibility, giving you clarity on what to expect while leaving room for what your brand actually needs to become.

Clarity

We begin by understanding who you are and where you want to go. Through thoughtful conversation and strategic questions, we explore your business, your audience, your goals, and what makes you different. This isn't just information gathering—it's about getting to the heart of what your brand stands for. By the end of this phase, we've mapped the foundation that everything else builds on.

Direction

With a clear foundation, we translate strategy into visual language. Amir and I work closely together, developing distinct creative directions that express your brand's essence in different ways. We don't just show you logos—we show you how each direction lives across touchpoints, so you can see and feel which path is right. This is where strategic thinking becomes tangible.

Expression

Once you've chosen your direction, we refine until everything feels right. This isn't about revision rounds—it's about dialogue and iteration until every detail aligns with your vision. We develop comprehensive guidelines, prepare all your brand assets, and make sure you have everything you need to move forward with confidence. The work doesn't end until you're ready to use it.

What to Expect

Total project timeline: Most projects take 6-10 weeks from start to finish, depending on scope and decision-making rhythm

Your involvement: Highest at the beginning and end, focused feedback in the middle. We'll be clear about when we need your input and what decisions you'll be making.

See Our Work in Action

  • WHEN STRATEGIC VISION MEETS CREATIVE COURAGE

    After a decade of creating high-quality commercial content for corporate clients, Teralon had outgrown its visual identity. Their work helped brands “Speak More Human,” but their own brand was stuck in a mid-2010s aesthetic—clean and professional, but lacking the character and warmth they championed for their clients.

    ─ Brand Strategy
    ─ Visual Identity
    ─ Brand Guidelines

    CONTINUE

  • NOIR & FUNGUS: BRANDING THE IMMORTAL MUSHROOM

    Dive into a journey where timeless tradition meets innovative spirit—a serene yet exciting blend that nourishes the body and inspires the soul.

    ─ Strategy
    ─ Identity
    ─ Packaging

    CONTINUE

  • FROM LA TO LUXURY, THE KILLSPENCER BRAND IDENTITY PROJECT

    Explore a world where forward-thinking meets elegant design, crafting a brand that not only captivate the eye but also engage the mind.

    ─ Identity
    ─ Design
    ─ UI/UX

    CONTINUE

  • PALETTE OF PERSIA: STRATEGIC BRAND IDENTITY FOR NAVAHI GALLERY

    Reimagining tradition for the digital age, weaving the essence of Persian carpets into the hearts, creating an experience as rich as the patterns themselves.

    ─ Strategy
    ─ Identity
    ─ e-Commerce

    CONTINUE